Unlock hair’s youth potential with LumiShine® YouthLock – JOICO’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of Collagen – known to keep skin youthfully ‘plump’ and improve skin elasticity and hydration – this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce, body, and signature LumiShine shine. Resilience returns. Smoothness and softness are restored. And resistant grey gets our most gleaming and gorgeous 100% coverage.
Experience 5 flawless features to help lock in hair’s youth:
