Hair colour has never been more creative and healthy hair is always in fashion. Creating beautiful colour for your clients has never been easier, especially with the products in Joico’s JOIcolor System.
Hair can often become fragile and loose keratin due to the sun, chemical treatments or extreme use of styling appliances, becoming vulnerable and susceptible to damage or breakage. The Quadramine Complex contained in all of the products in the JOIcolor System is made of natural keratin and fills in the gaps caused by the damage. This ground-breaking technology reconstructs hair from the inside out whilst it is having a colour process.
There’s a colour product to suit every type of colour requirement your clientele may have in the JOIcolor System. For hair that’s been kissed by the Californian sun use LumiShine. Easy to use, Lumishine delivers reconstructed and re-strengthened hair with incredible shine and colour vibrancy. If your client is looking for something a little bolder, Joico’s Color Intensities fit the bill. The best selling colour line in the US, the intensely concentrated pigments create vibrant show stopping colours, either used straight from the tube or intermixed to create a limitless colour palate.
For the colour maestro’s Vero K-Pak Color allows you to create a true colour masterpiece. Pure tone colours, which allow you to customise and create endless colour ways, Vero K-Pak Color provides shine and vibrancy to even the dullest of hair. For client’s hair that is dry, brittle, course and stating to show signs of ageing, becoming lifeless, flat and grey, Vero K-Pak Color Age Defy will solve their hair challenges adding shine, condition and vibrancy.
After colour care is something that JOICO take very seriously. Their K-Pak Color Therapy range helps to revive, build and protect coloured hair and can double the lifespan of colour on weak, damaged, lightened or double-processed hair. The two newest products in the range, K-Pak Color Therapy Luster Lock treatment and K-Pak Color Therapy Luster Lock Multi-Perfector help to lock in colour and ensure hair looks at it’s best after every use.