Ecru New York Curl Perfect Range

ECRU New York introduces Curl Perfect, its first collection that enhances and perfects naturally wavy and curly hair.

A carefully crafted blend of avocado oil, mango butter, Kalahari melon oeed Oil and sugar cane extract nourishes the hair while providing maximum hydration to restore curls. Select humectants add the finishing touch to calm and eliminate frizz for perfect curls. All products within the Curl Perfect collection are free from silicone, sulfates and parabens and are safe to use with coloured hair.

Its unique formulas give curls structure and activate curl memory, while providing curl definition for unsurpassed body, bounce and superior shine.

Call in the curls

Hydrating Shampoo

An ultra-moisturising daily shampoo gently cleanses curly/wavy hair.

Anti-Frizz Conditioner

An intense daily conditioner that instantly detangles and moisturises.

  • Combat humidity
  • Prevent Frizz
  • Superior Shine & Maximum Hydration

Defining Styling Potion

A medium hold styling cream-gel used to transform, define and control curls.

  • Shape & define curls and wave without crunch
  • Increase curl memory for perfect long-lasting touchable curls
  • Control frizz
  • Resist humidity

Rejuvenating Moisture Mist

An ultra-fine curl activator and rejuvenator.

  • Primes, energizes and awakens freshly washed or 1st & 2nd day curls.




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