Alfa Italia Viaggio Travel Kit

Add a pop of colour to your clients’ holiday styling routine with new limited edition travel kits from Alfa Italia.

Inspired by the pastel-coloured cascade of chic boutiques, turquoise seas and post card-perfect piazzas of Italy’s Amalfi coastline, Alfa Italia has launched the Amalfi Collection for Spring/Summer 2018 featuring four pastel colours to choose from – mint, coral, yellow and lilac.

A brighter take on the Viaggio travel kit, each set comes in a chic and portable carry case – which could also double up as a handbag we might add – and includes a 1200w hairdryer, a mini ceramic styling iron that heats up to 190°C and two sectioning clips.

Adam Tudor, Creative Director of Alfa Italia says, “Fashion trends have introduced a colourful explosion of pastel colour into the highstreet. Consumers are always looking for the next Instagram worthy product and the Amalfi Collection ticks all the right boxes.”


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