Featured WIN

WIN a set of JOICO’s new CURLS LIKE US range!

March 27, 2025

We have 2 sets worth £55.95 to give away! Scroll down to enter…

What You Need To Know

Bring the JOI back to styling curls with JOICO’s latest CURLS LIKE US range.  Designed to work naturally with every twist and twirl, coil and curl, this new curl-enhancing trio will leave hair frizz-free and fabulous and includes: Curl Hydrating Foam, Curl Crème Styler and Curl Defining Gelée.

There are three essential elements formulated in the CURLS LIKE US range making it a curly-hair must-have:

  • Algae Oil to add moisture back into the curls.
  • Moringa Seed Oil to help stimulate hair growth and strengthen the hair and scalp.
  • Vegan Protein to help to repair the hair, mimicking the protein found in naturally healthy hair.

“Whilst containing nourishing ingredients, this range will not weigh your curls down. It adds definition and dimension to lacklustre curls. CURLS LIKE US is a staple for curly hair – this collection will give your curls the TLC you need.” – Bruno Marc Giamattei, Creative Director JOICO EMEA and Creative Director Marc Antoni Art Team

 The Product and How It Works

CURLS LIKE US Smooth & Bounce Curl Hydrating Foam helps curls spring back into action by enhancing the curl pattern and locking out humidity for 72 hours*. This light-weight formula is best used on wet hair. Apply a generous amount throughout the mid-lengths to ends, allowing the hair to air-dry or alternatively use a diffuser.

CURLS LIKE US Hydrate & Define Curl Crème Styler boosts curls definition and dimension, whilst leaving the curls feeling hydrated and looking healthy. This styler is best used on wet hair. To achieve bouncy and smooth clumps, separate the hair into sections. Once the section has been detangled, apply the product at the root and slowly pull through the hair to encourage the natural curl pattern to form.

CURLS LIKE US Define & Seal Curl Defining Gelée improves curl definition and creates a cast around each individual strand to replenish moisture in thirsty curls. Apply the product to wet hair and allow the hair to airdry naturally or alternatively use a diffuser. Once the hair is dry, scrunch the curls to break the cast and allow the natural curl pattern to form.

“JOICO’s CURLS LIKE US is my new best friend!  It really helps to reduce my frizz whilst defining my natural curl.  I love how my hair feels soft and hydrated and my curls look super healthy.  Thank you JOICO for my new curl confidence!” – Tabitha Shannon, Pro Hair Assistant Editor

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