Why Is It Important to Measure the Success of Your Salon? | Business Memo

Are You Looking to Transform Your Salon Culture?

With over 25 years of experience in the hair industry as a salon owner and educator, as well as a qualified life and business coach since 2019, Jo Irving has introduced a new programme of empowering courses tailored for salon owners, stylists and teams ready to foster a positive, sustainable salon culture. The coaching combines salon expertise with transformational empowerment practices, including mBIT (Multiple Brain Integration Techniques), EFT (Emotional Freedom Techniques) and meditation. This holistic approach helps teams build resilience, reduce burnout and create a supportive, high-energy workplace that keeps stylists engaged and inspired.

Why Is It Important to Measure the Success of Your Salon?

Measuring the success of your business can provide valuable insights to guide decision making, strategy and growth.

Lorenzo Colangelo, owner of The Gallery Hairdressing in Tunbridge Wells, shares his take on why digging a little deeper into what works and what doesn’t work will set salons up for success…

1. Making Informed Decisions:
   Understanding what works and what doesn’t work enables you to make informed decisions based on actual performance rather than guesswork. It will also help you to better allocate resources like time, money and team members.
2. Identifying Strengths and Weaknesses:
   Recognising which aspects of your business are thriving will allow you to capitalise on them, helping you to build an advantage and stand out from the crowd. Think about your USPs and how these can set your salon apart.
3. Customer Satisfaction and Retention:
   To achieve higher satisfaction and loyalty from your clients, you need to gauge how well your salon meets expectations. By tracking customer behaviour and feedback, you can implement strategies to improve retention, which is often more cost effective than new customers.
4. Financial Health:
   Knowing your numbers helps manage cash flow, making sure you can cover expenses, reinvest back into your business and be prepared for any future financial challenges.
5. Team Engagement:
   An engaged team is a productive team. A united approach to tracking success and hitting milestones helps boost productivity and ensures that your team is working efficiently towards the salon’s overall goals.
6. Shout About Your Success:
   Keeping on top of where you are as a business and measuring success is a great exercise for entering awards. Win or lose, the awards process is a great way to reflect on what you have achieved.

Invest in Your Education

As every salon owner knows, training and education is paramount to the success of a team and to the growth of a business. In order to help hairdressers stay up to date with the latest education programmes, JOICO has created Confident Classics – a fundamental cutting system featuring nine classic haircuts along with complementary colour techniques all based on the principles of Line-Graduation-Layers.

The programme has been designed to offer accessible, affordable education that is available on a local level, providing attendees with invaluable skills that can be translated into their work on the salon floor. Read more.