Back this year with a totally new format, Wella Professionals International TrendVision Awards 2018 takes place in Lisbon.
Participants from 43 countries, winners of their local National TrendVision Awards, descended on Portugal’s capital for the debut of Wella Professionals International TrendVision Awards Creative Retreat Experience. A huge shake up of the Awards set up in previous years, the new format enables competitors to truly unleash their creativity. The 16th edition of ITVA featured three days of hands on and inspirational experiences for the 76 finalists and it kicked off with some of the most sought-after names in hairdressing.
Eugene Souleiman, Wella Professionals Global Creative Director Care & Styling and ghd fashion week ambassador, provided an overview of fashion week looks using references from Thom Browne, Maison Margiela and Olivier Theyskens. Then Coty Professional Beauty Global Ambassador Rossano Ferretti inspired the audience with his incredible success story as an industry leader with over 30 years of experience. Sarah Potempa, Celebrity Hair Stylist, demonstrated the power of social media sharing her tips and experience while Andreas Kurkowitz, Wella Professionals Global Color Ambassador, introduced the seasonal Color Palette from INSTA-VINTAGE MOVEMENT, a new and exciting evolution in expressing individual uniqueness by applying modern colors with a vintage feel.
Next the participants were split into groups based on their inspirations and mentored by some of our industry’s most prominent icons who also shared their passions. Over the final two days they worked in teams to produce looks on models for a variety of different awards exclusive to the Creative Retreat Experience and overseen by the likes of Darren Ambrose, Bruce Masefield, Jayson Gray, Akin Konizi, Zoé Irwin and more international names.
The sixteen mentors selected the winners for the Wella Professionals International TrendVision Award 2018, Color Vision and Creative Vision awards, a sought after industry accolade that recognizes their exceptional individual work. The winners of those two prestigious awards are:
The ITVA Creative Retreat Experience also saw the introduction of new award categories to recognize the great team work that took place over the weekend:
Sylvie Moreau, President of Coty Professional Beauty commented “I hope we have offered all our participants a once in a lifetime experience with this new Creative Retreat experience. It was incredibly inspiring to watch the teams and their mentors during these three days, pushing their boundaries and working outside of their comfort zone. The quality of the work that we witnessed here was simply outstanding.”