WELLA PROFESSIONALS’ COLOR TOUCH Just Got EVEN Better!

“I am so excited by the new upgraded COLOR TOUCH. The results are stunning, and its Metal Purifier means that the colour is vibrant and exactly as expected. There are no hidden surprises, even when the base is not completely even. For consumers that want to frequently change their shade this is perfect.” – James Earnshaw, Wella Professionals Global Ambassador

Upgrade incoming! WELLA PROFESSIONALS has modernised COLOR TOUCH, making its iconic ammonia-free formula now vegan. With a built-in Metal Purifier to deliver uncompromised vibrancy and shine, the range promises true-to-tone vibrancy no matter the hair condition. Its demi-permanent formula delivers intense colour and amazing shine, packed with up to 85% naturally derived ingredients. COLOR TOUCH beautifully fades over 28 washes, making it ideal for the client who wants to adapt their colour according to seasonal trends or social media’s hottest looks.

So, What’s in the Upgrade?

We all know that creating vibrant colour can be challenging on damaged hair due to the heavy presence of metals. With this in mind, the WELLA PROFESSIONALS COLOR TOUCH formula has been upgraded with a built-in Metal Purifier to deliver true-to-tone vibrancy no matter the hair condition. You can expect the same much-loved results from COLOR TOUCH on healthy hair too. The new line delivers 100% reliable colour, without needing extra products or extra time to achieve impeccable results.

Not only does the upgraded COLOR TOUCH boost a vegan formulation, but it is completely free from ammonia, silicones and mineral oils.

There are more than 90 shades in the WELLA PROFESSIONALS COLOR TOUCH range, including the new bronze collection, which comprises a pallet of three stunning natural shades with a hint of mahogany. The new shades are balanced with warm and cool tones to suit all skin tones and hair types.

Trend-wise, consumers are looking for intense and vibrant colour results, with softly melted finishes. So, with this in mind, WELLA PROFESSIONALS presents its new Signature Service: COLOR TOUCH Melt, for 100% ultra-personalised, vibrant colour.

This premium technique blends 3-5 shades to create unique, multi-dimensional couture colour, seamlessly reflecting the light and boosting shine. This can only be achieved with the upgraded COLOR TOUCH, which has a thicker, no-drip consistency to blend precisely and seamlessly, delivering intense colour vibrancy and shine. LEARN MORE.