The key trends your clients will be asking for in S/S19

January 31, 2019

A new season means new hair trends, and for SS19 the key is versatility. Sam Ashcroft from Brooks & Brooks, London, looks at the three key styles your clients will be asking for.



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Drenched textures

The wearable, wet look as seen at Chloe was a popular look across the board for SS19 and is a forever style for the summer months. It’s easy to create and easy to wear. Simply apply L’Oreal Professionnel Full Effects Mouse through the roots of freshly-washed hair working section by section. Let it set, then apply a drop of oil through the lengths for that fresh-out of-the-water look. Alternatively, dress hair with half up, half down styles as seen at Chanel, and embellish it with jewels.




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Polished ponys

Keep ponytails, buns and knots polished to perfection this season. Worn at Christopher Kane, the ponytails were ultra-reflective, while at Burberry the buns were picture-perfect. Once you’ve secured your clean hairstyle gloss over it with a light serum and high shine hairspray to keep it ultra-polished. At Burberry Guido secured the buns with a thin hair net the same colour as the model’s hair to keep it ultra-tidy and super secure.




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Naturally waved

Deconstruct the beach wave this summer and focus on the natural movement instead of full-bodied curls. Leave hair to dry naturally with a little blow dry lotion such as L’Oreal Professionnel Pli and then using your curling tong, place random bends to enhance the natural texture of the hair. Focus on kinking a few of the ends round the front and back rather than the whole head.