To predict which trends are going to take this year by storm, Ripe Hair & Beauty analysed the popularity of 30 different bob styles using Google search volume data. These results were then compared year-on-year to reveal the biggest growth in interest.
Take a look at the five most-wanted bob hairstyles of 2024…
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Sitting between the chin and shoulders, the Bubble Bob is characterised by a rounder shape that curves underneath at the ends. With interest surging by a huge 1,300% in just 12 months, this bouncy, more voluminous take on the bob has already been seen on celebrities such as Zendaya and Kristen Bell. It is set to become 2024’s most requested style at salons nationwide.
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Also seeing a huge boost in popularity this year is the Micro Bob. As the name suggests, this ultra-short version of the classic cut can be styled in various ways and sits just at the cheekbone – making it both extremely wearable and suitable for a wide range of hair types. Lily Allen has been an advocate of the Micro Bob throughout 2023, and it seems that she won’t be the only one, with interest for the cut increasing by +243% year-on-year.
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The Box Bob is a modern take on the timeless style, characterised by its short, sharp cut and super blunt ends to give a square box-like shape that’s anything but square. It’s been a recent staple for Hailey Bieber, making it one of the hit trends of the year. Plus, its popularity shows no sign of slowing down into 2024 with searches for the style increasing by +129% in 12 months.
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The 90s are a forever-cited reference in fashion and beauty trends, and this nostalgic cut is certainly a love-letter to the era. It’s a swishy, full style that takes inspiration from the ultimate 90s supermodels, requiring both subtle layers and a big blow-dry to achieve its voluminous glory. The cut has been worn by multiple celebrities this year – including Kourtney Kardashian and Aubrey Plaza – and with interest growing by +116%, we may be set to see it more widely too.
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Having gained huge traction on TikTok in recent months with searches for the style seeing a +85% increase in the last year, the Italian Bob seems set for a return. Chin-skimming in length and slightly less defined at the end than other cuts, this look is lighter and much easier to wear as a result. Simona Tabasco is the celebrity poster girl for the Italian bob, with a voluminous, face framing style that is oh-so-chic.
