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The Launchpad | September 2025

September 02, 2025

The Launchpad | September 2025

THE NEW HAIR ON THE BLOCK

Renowned extension specialist, Hadley Yates, has recently launched CURATED, a professional-grade hair extension brand developed specifically for salon professionals and hair artists. Hadley’s goal is simple: to provide stylists with high-performance hair that looks, feels and behaves like the client’s own. Including Bonds and Tapes, both available in 14”, 18” and 20” and either a curly or smooth texture, the range focuses on tonal harmony, seamless integration and longevity.

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A PIONEERING PROCESS

Sweet Squared has announced the exclusive distribution of CALECIM Professional’s Advanced Hair System – a professional solution for hair regeneration that uses pioneering stem cell technology. Rooted in 20 years of medical research, CALECIM works to increase follicle cell production, improve hair thickness and grow overall hair count. The drug-free, non-invasive solution is ideal for clients seeking safe, science-led results from their salon professional.

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THE HYDRATION STATION

Crafted with professionals in mind, Neäl & Wølf has introduced a brand-new addition to its HYDRATE collection – the HYDRATE Leave-In Conditioning Spray. The lightweight mist works by deeply penetrating the hair shaft to deliver moisture, offering clients an effortless way to maintain silky, hydrated hair between washes. The product also works to help balance hair porosity, particularly for clients with low-porosity hair.

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LET IT SHINE!

Aveda has launched its brand-new Miraculous Oil. Crafted to create a light-reflecting shine and immerse the senses in a calming aroma, the luxurious formula works to illuminate, soften and strengthen every strand. Featuring a blend of botanical oils – including Tsubaki Oil, Daikon Seed Oil and Aveda’s exclusive Camelina Oil ferment – the product has been formulated to help leave hair feeling soft and smooth with a radiant shine.

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PLAYING IT COOL

Rapture Hair Extensions has unveiled two new ash blonde colours: 630 and 640. Designed to meet growing demand for cool-toned blondes, these shades offer stylists greater versatility when creating seamless, natural-looking results. Both shades are available across Rapture’s premium Original range in lengths of 10”, 16” and 20”, ensuring suitability for a wide variety of styles and clients.

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TURN UP THE HEAT

Introducing HeatBounce, a new, weightless conditioning heat protectant from K18. Powered by ResiliCore – a patented, heat-shielding technology inspired by resilient proteins found in nature – the product formula transforms from a lightweight cream into a fine mist to deliver conditioning without weight. Due to the size and molecular makeup of the technology, the product can penetrate right through to the hair’s cortex, offering protection up to 232°C.

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TIME FOR A BOOST?

Schwarzkopf Professional has now introduced a high-performance upgrade to five of its most-loved Bonacure care products, now powered by innovative Care-Boost Complex technology. Designed to deliver instant transformation with every use, this advanced blend of active ingredients enhances compability and detangling, while delivering salon-level softness, nourishment and moisture, without weighing the hair down. The five Bonacure essentials now featuring the new formula are the: Bonacure Repair Rescue Sealed Ends+, Bonacure Repair Rescue Treatment, Bonacure Color Freeze Treatment, Bonacure Color Freeze Silver Treatment and Bonacure Moisture Kick Treatment.

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THE GOLDEN TICKET

 Offering another level of blonde brilliance, JOICO has released its Blonde Life Demi Gloss Toners in brand-new Level 12 and Gold shades. The high-shine, high-impact Level 12s are available in three new sheer hues – Natural, Violet and Titanium – for the lightest blondes out there. And the new intermixable Gold shades – 9G (Gold Coast) and 10G (Bondi Beach) – aim to infuse pre-lightened locks with a warm, golden, sun-kissed reflection.

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A BIRTHDAY TREAT

In celebration of its 20th birthday, evo hair has created a limited-edition version of its pete ionic paddle brush. Sporting a bespoke design from the brand’s latest campaign, destination evo, the brush has been crafted as the perfect companion for smoothing and detangling, complete with anti-static nylon pins to reduce frizz for more manageable hair.

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THE BEST OF BOTH WORLDS

Designed to combine the speed of tape extensions with the seamless, secure finish of wefts, Remi Cachet has launched the new Twin Tab Micro Weft Hair Extensions. These 4-cm wide Twin Tabs feature an innovative, patented design that provides a sandwich-like fit to enclose the rings, ensuring secure and discreet application. Made using the brand’s highest quality Elegance range, the injected strip mimics natural hair growth for an undetectable finish, while the thin, lightweight top ensures maximum comfort.

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