Introducing the ELIXIR Biscuit Blonde Collection from ASP, a limited-edition collection featuring six ELIXIR shades that make up a full ‘Biscuit Blonde’ menu – including Sugar Cookie, Iced Biscuits, Brown Sugar and Ginger Biscuit Blondes. Formulated with a considered blend of permanents, high-lifts and toners to lift, colour or tone in just one tube, this trend-leading toolkit promises fast, flawless and in-demand colour.
Crafted to create brighter, longer-lasting blondes, the new TripleBright Oxidation Defense Purple Shampoo from K18 removes metals and minerals to restore ideal hair tones. The easy-to-apply foaming shampoo is powered by K18 triple-action technology to neutralise existing brassiness without staining or overtoning, as well as defending against future brassiness too.
Denman has released its latest brush design – Denman Deluxe Blue Belle 9 Row Original Styler – wrapped in a beautifully delicate floral print ideal for spring kit updates. With nine rows of polished pins for snag-free styling and a curved pin pad for extra tension, the brush is ideal for wet-curl defining, creating volume and blow-drying on all hair types and lengths.
Sebastian Professional recently launched a range of new hybrid products under the Potion 9 Collection. Featuring five high-performance haircare and styling products – plus one salon-exclusive treatment – the Potion 9 line is powered by a blend of nine botanicals*. Along with intense moisturisation and smoother strands, the Potion 9 system delivers a multitude of benefits, including frizz control and softness. The line’s indulgent, warm fragrance includes rich notes of fig and amber, adding a sensorial experience to haircare routines.
INDOLA has expanded its PCC range with the launch of PCC Smart Lift – a new lifting innovation created for smarter blonde services inside the PCC world. Introducing a one-step lift and tone category with seven new shades, Smart Lift is designed to work seamlessly within the PCC portfolio, offering creative flexibility, tonal direction and soft white hair blending without compromising hair integrity.
Bringing another addition to its dedicated extensions aftercare range, Remi Cachet has launched a feather-light, extension-safe, medium-hold Hairspray. Designed to lock in style whilst still leaving the hair with natural movement, the product is infused with Pro-Vitamin B5 to give shine, tame flyaways and enhance polish. The new hairspray is comprised of a non-sticky, non-drying formula, preventing build-up in the hair and ensuring an even distribution for a natural hold and shine.
