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The LaunchPad | April 2025

April 11, 2025

The LaunchPad | April 2025 1

You raise me up!

Meet AstroLift, the new reparative volume spray from K18. Formulated with K18PEPTIDE, the lightweight spray helps to target the root cause of volume loss for hair that looks and feels fuller and more naturally voluminous for up to two days. The product works to reverse chemical damage and protein loss that can cause the hair to appear fine, flat and thin. Read more.

The LaunchPad | April 2025 2

The Swedish style

REF Stockholm has introduced a new care companion to its Intense Hydrate range – the Intense Hydrate Styling Cream. A moisturising styling cream that delivers a light hold to simplify your styling, the product works to tame flyaways, protect against humidity and offer a smooth, silky finish. Read more.

The LaunchPad | April 2025 3

Recharge and replenish

Aveda has launched its latest scalp treatment, combining skincare-inspired, plant-derived ingredients with hydration technology to take haircare and scalp comfort to a deeper level. The new Scalp Solutions Hydrating Scalp & Hair Masque is an intensive, multi-tasking crème masque that works to deliver indulgent, smoothing scalp hydration whilst leaving the hair soft and smoother. Read more.

The LaunchPad | April 2025 4

Once and for all

Introducing the Diva Atmos Stylers, the latest innovation from Diva Pro Styling. Featuring Adaptive Heat Technology, the tool ensures consistent heat from root to tip through continually adjusting the heat output of the styler’s plates. This innovation strives to make true one-pass styling achievable, saving precious salon time while minimising heat damage. Read more.

The LaunchPad | April 2025 5

A lifelong blonde

Crafted to deliver hydration to highlighted strands, whilst restoring and maintaining fresh-from-the-salon blonde tones, JOICO has released its new Blonde Life Color Enhancing Masques.

Available in the shades Violet, Silver and Rosé Champagne, the masques work to get blondes back on track in a single application. Read more.

The LaunchPad | April 2025 6

Ionic intelligence

Blending power, precision and advanced technology, Alfa Italia has launched the new Luna Hybrid Pro Smart Dryer. Harnessing the power of ionic technology for faster drying and smoother strands, the tool’s infrared heat penetrates deep into the hair to lock in moisture for softer, shinier results. Read more.

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