Superdry, Supermodels and Super-Stars

April 20, 2023

Superdry recently took over the Murdock London Soho store to launch its new Menswear collection.

Influencers, journalists and celebrities, including supermodel David Gandy and Boyzone frontman Ronan Keating, descended on the barbershop to see the latest Merchant Store collection. Throughout the day, guests got a preview of the new range and could enjoy a host of beard and hair appointments.

The salon was adorned with the Superdry logo – and the new clothing range was on show along with fresh drinks, live music and Murdock London’s signature touch of handsome.

Murdock London Marketing executive, Elliott Pritchard, said: “To collaborate with such a well-established brand was a real treat for us, we loved hosting Superdry for their Merchant Store launch and giving their extensive list of VIPs our signature touch of handsomeness.

The store – with the live DJ set, expertly made cocktails and general buzz – was the talk of Brewer Street and beyond. Our entire team, from the barbers to the front of house, were faultless, consummate professionals – even when Ronan Keating walked through our doors, which was no easy feat!”

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