Influencers, journalists and celebrities, including supermodel David Gandy and Boyzone frontman Ronan Keating, descended on the barbershop to see the latest Merchant Store collection. Throughout the day, guests got a preview of the new range and could enjoy a host of beard and hair appointments.
The salon was adorned with the Superdry logo – and the new clothing range was on show along with fresh drinks, live music and Murdock London’s signature touch of handsome.
Murdock London Marketing executive, Elliott Pritchard, said: “To collaborate with such a well-established brand was a real treat for us, we loved hosting Superdry for their Merchant Store launch and giving their extensive list of VIPs our signature touch of handsomeness.
The store – with the live DJ set, expertly made cocktails and general buzz – was the talk of Brewer Street and beyond. Our entire team, from the barbers to the front of house, were faultless, consummate professionals – even when Ronan Keating walked through our doors, which was no easy feat!”
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