Rush Hair launches a new colour identity in collaboration with L’Oréal Professionnel.
Rush Hair has unveiled a brand new colour concept to celebrate the expertise of the group’s talented and experienced colourists. Named Colour Artists, the campaign was fuelled by research into what clients choose and understand about beauty services.
The senior team at Rush realised there was a gap in the market in what people now about the techniques, terminology and price structures that make up a colour service.
London-based artist Matt Small designed the striking branding for the campaign and he also rebuilt his own art studio for Rush to shoot the campaign collection in. Having worked with Rush before to create huge painted murals in some of the new salons, he was the perfect fit for this new creative journey.
Check out the new stunning new campaign imagery below!