Sheila: Hi Sarah. Tell us a bit about your journey to launching Rebel Rebel Hair Studio. Where did it all begin?
Sarah: I actually set up Rebel Rebel as a co-working space from the start. Before that, I worked from my home salon as a freelance stylist after many years of being employed. I loved the freedom that freelancing gave me, but over time, I started to feel quite isolated. I missed being around other hairdressers and having that day-to-day connection. I wanted to create something that gave freelancers independence, but also the sense of community I’d been missing.
Sheila: What prompted the shift? Was it a lifestyle decision or were there financial or policy factors at play?
Sarah: I was just craving a working environment that felt inspiring, flexible and welcoming. I figured if I was looking for that, other freelancers probably were too. I wanted to build a space they could feel proud to bring their clients to, one that supported them without trying to control how they worked. Sustainability was a big part of my thinking, too. I wanted the studio to reflect my own values and offer something genuinely different. Once the idea for Rebel Rebel came together, I just went for it. Of course, there was a lot of planning and budgeting behind the scenes, but I believed in the concept and trusted that there was a need for it.
Sheila: And now that you’re up and running, what are the realities of managing a co-working space?
Sarah: The biggest learning curve has been finding the right mix of people. Everyone is running their own business, so you need stylists who respect each other and work well side by side. It’s important to build a culture that’s kind, relaxed and collaborative.
That being said, managing has also been one of the most rewarding parts too. I learn so much from being around other freelancers. Everyone has their own way of doing things, and seeing that up close is so inspiring.
Sheila: It sounds like community is at the heart of what you’ve created. Did you have any support when you first went freelance?
Sarah: Yes, and it made a huge difference! When I first went freelance, I felt a bit lost, but I went looking for a community and soon came across the FHA. Sheila, you and the whole group were incredible. It felt like I’d found my people! I’m still a member now, and just because I run a co-working space doesn’t mean I don’t need those benefits.
Sheila: What advice would you give to someone thinking of opening a co-working space?
Sarah: Think like a freelance stylist, not like a salon owner. This isn’t about managing staff; it’s about creating a space where independent professionals can run their own businesses confidently. I see the freelancers at Rebel Rebel as my customers, and it’s my job to provide a space they enjoy being in – one that’s calm, professional and easy to work from. If I look after them, they can focus on looking after their clients. That’s what makes it all work.
