PureTone features GPS-TECnology™, a dual action formula that precisely directs colour to the optimum location in the cortex when tone on tone is desired, or deep within the hair shaft for permanent, long-lasting results.
PureTone offers 35 intermixable shades, including 10 toners. With an ultra-shine formula with Shea Butter & Argan Oil, this collection is more than 90% naturally derived, vegan and ammonia free.
Permanent:
To achieve super glossy, healthy-looking hair, with radiant and long-lasting results PureTone should be applied onto dry hair. With this technique, a cream or liquid activator can be used for the following benefits:
Cream Activator:
– Smooth, creamy, workable consistency
– Full head colour
– Up to 100% white coverage
– Root stretches/taps
– Technical applications
Liquid Activator:
– Gel-like, light workable consistency
– Quick application on all hair lengths
– Up to 70% white hair blending
Tone-on-Tone:
To achieve super glossy, radiant results that gradually fade, PureTone is to be applied to clean, towel dried hair. Cream or liquid activators can also be used with the following benefits:
Cream Activator:
– Full head colour
– Root stretches/ taps
– Technical toning applications
– Up to 50% white hair blending
Liquid Activator:
– Quick application
– Glossing
– Glazing
– Up to 30% white hair blending
000 Pure Gloss:
This is a high gloss treatment, containing no colour, which can be applied to dry or clean, towel dried hair. Mixed with a chosen activator for the ultimate gloss treatment or mix with other shades, to dilute any PureTone shade.
Toners:
A collection of 10 toners for incredible shimmering effects which are perfect for glossing, glazing and tonal correction. These can be applied to clean, towel dried pre-lightened or natural blonde hair. This can be used with any cream or liquid activator.
PureTone is free from: silicone, sulphates, alcohol, paraben, wax & mineral oil making it kinder to hair, with zero damage guaranteed.
ASP Expert Haircare continually invests extensively in development and innovation. Over the last 25 years, education has been at the core of the company’s brand proposition, and this ethos continues without compromise with the latest PureTone launch.
Regional stockists can be located at asphair.com/trade-locator or bought directly via asphair.com
