Your favourite 15-minute hair-smoothing and colour-locking treatment is having a glow-up! As of September 2023, Keratin Complex EBO (Express Blow Out) is now KCEXPRESS, featuring the same Signature Keratin- enhanced, results-driven formula with a brand-new name and vibrant neon-pink packaging that stands out from the pack.
“We have given EBO a packaging makeover, modernising and simplifying the look to make it easier for professional stylists, our end consumers, to find the keratin treatment they need quickly,” says Zoe Hyams, Senior Vice President of Marketing and Public Relations. “Our updated name, KCEXPRESS, clearly communicates the treatment’s function as the fastest stand alone keratin treatment on the market, delivering the benefits of a smoothing treatment that lasts up to six
weeks in just 15 minutes when added to a color service. It was designed so that the next time the client comes to the salon for grey
coverage, it will also be the appropriate time for a KCEXPRESS service, too.”
KCEXPRESS is an add-on in-salon service that locks in hair color, smoothes, boosts shine, increases manageability and combats frizz, among other healthy hair benefits. Not only will clients leave the salon with brilliant, sleek hair that will last for up to six weeks–your bottom line will reap the benefits as well, since this quick service offers an average ticket price add-on of £55.00.
“To support our messaging and focus on KCEXPRESS, we have developed a customisable calculator to help salon owners and stylists understand the potential financial impact of adding KCEXPRESS to their colour services,” explains Hyams. “By answering three simple questions about the number of chairs in the salon, the number of color services they do per week, and the percentage of those services they think they could add KCEXPRESS to, salon professionals now have the ability to see in real time how much they stand to earn simply by adding 15 minutes to their colour service. As our team has been out in the field talking to salon professionals about KCEXPRESS, it has been amazing to see their reactions when they realise the impact It can have on the business.”
Check the calculator here and discover how easy it is to get a raise!
KCEXPRESS is available in liters, 16 oz. bottles, and 4 oz. system kits nationwide at Capital Hair & Beauty, via our network of independent distributors and at Rebel Beauty Brands LTD.
ABOUT KERATIN COMPLEX
Keratin Complex, a leading full-service professional beauty manufacturer, was founded in 2007 and quickly gained national and international recognition thanks to its revolutionary keratin smoothing treatments. Keratin Complex realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, all without breaking the bonds of the hair. Since its launch, Keratin Complex has introduced a number of ground-breaking products.
For local UK updates follow @keratincomplex_uki
