Featured Product Spotlights

PRODUCT OF THE WEEK | Colorance Gloss Tones by Goldwell

April 18, 2022


The demi-permanent hair color for every stylist – every client – every service

Maximum Shine – Enhanced Brilliance – All in 10 Minutes

Goldwell introduces the unique Colorance hair feeling at maximum speed. The new Colorance Gloss Tones by Goldwell are liquid demi-permanent, in-salon specialist color delivering superior shine and maximum performance – all in just 10 minutes.

Not only do the Colorance Gloss Tones instantly provide more brilliant color results in only one service, results last up to 41% longer*. Available in Clear and 15 breathtaking shades of blonde, Goldwell Colorance Gloss Tones is the latest addition to the Colorance in-salon portfolio that allows stylists to customize their color services to deliver exceptional results on all hair types, textures, and tones.

With its exclusive IntraLipid Technology, Colorance by Goldwell can actually repair the hair’s structure as it colors hair, regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness**. Hair is shiny, vibrant, and healthy looking. Colorance Gloss Tones joins the Colorance family of in-salon demi-permanent colors, which includes:

• Colorance – With 76 shades to choose from, Colorance’s ammonia-free cream color can enhance natural color, tone and refine color, create expressive fashion shades, and refresh existing color bases.

• Colorance Cover Plus – 11 shades that provide a natural blending of grey hair with up to 75% coverage.

• NEW Colorance Gloss Tones – The new range of Clear and 15 beautiful shades of blonde creates luminous blonde results that last 41% longer*. The specialist for superior shine and maximum performance in just 10 minutes.

Colorance by Goldwell offers #colorforeveryone with rich, beautiful shades that can truly be used on all hair types and textures. The Colorance portfolio colors and repairs hair structure in one step, delivering up to 3-times more shine and up to 5-times better combability***

* than one of the leading competitors
** When Topchic is color-balanced with Colorance. Compared to balancing the color with alkaline permanent hair color