Product of the Week | ASP Charcoal Bleach Powder Lightener

Global haircare brand, ASP Expert Haircare continues to push the boundaries of colour performance with the brand-new System Blonde Charcoal Bleach Powder Lightener. A unique charcoal formulation purifies the hair whilst neutralising yellow and orange tones for the brightest blonde results, with up to 10 levels of lift.

With key ingredients including: Guar Gum, Zea Mays and Corn Proteins, to protect, nourish and hydrate the hair & scalp during the lightening process, it is perfect for use with all on & off scalp techniques.

Simply mix with ASP Crème Developer for incredible lifting power, maximum control & superior condition.

Instructions For Use:

Application – make sure that you don’t wash the hair before lightening.

• Full head application, apply to the mid lengths & ends first, then to the roots
• Re-growth application, apply to the roots only
• Highlighting – use your desired method of application i.e foils, meches, highlighting cap, etc & apply liberally to the hair
• On-scalp application – do not cover, do not use heat

Development time – visual development required

• Charcoal Powder Lightener is active for up to 60 minutes
• For very dark hair, processing may take up to 50 minutes
• Light bases may require only a short processing time
• Make sure that you check development frequently – when the required lift is achieved, rinse thoroughly & gently shampoo the hair

Due to the colour of the lightening powder, it may be difficult to see when desired lift is achieved – use damp cotton wool to remove some product from the hair to check on development.

The formulation of the System Blonde Charcoal Bleach Powder Lightener is 100% vegan and is part of ASP’s ‘Defend Nature Always’ mission to make everything they create with a commitment to making the world a more beautiful place.

ASP Expert Haircare continually invests extensively in development and innovation. Over the last 25 years, education has been at the core of the company’s brand proposition, and this ethos continues without compromise with the latest System Blonde Charcoal Bleach Powder Lightener launch.

Regional stockists can be located at asphair.com/trade-locator or bought directly via asphair.com