Featured Products


March 28, 2022

Destined to become a new men’s hair hero, WHIP is the latest styling innovation from American Crew.

As fashion continues to trend towards less structured styles, American Crew WHIP is the ideal styling saviour for medium to longer hair.  Designed to provide versatile styling for natural, effortless looks, its light hold formulation creates a smooth, healthy finish coupled with a slight shine.

The light, airy texture of WHIP creates definition and separation, while enhancing fullness and volume. Distributing easily, it leaves hair soft and moisturised and all with a subtle, minty fresh fragrance.

Pro tested and endorsed, American Crew Founder David Racculglia commented:   “What I love about this product is the airiness of the texture and the control it provides while not taking over your hair.   WHIP keeps your hair light, as if you didn’t have any product in it to begin with.”

Known for its comprehensive portfolio of premium products, American Crew empowers men to streamline and customise their styling routine with limitless possibilities to look and feel their best, every day.

Revlon Professional stockists and salons can find American Crew WHIP along with the complete American Crew REGIMEN range online at revlonproshop.com.  


To find your perfect REGIMEN and pick up other grooming tips, follow @AmericanCrew on Instagram, Facebook and YouTube, or visit www.americancrew.com