The first annual Peaky Blinders Festival took over Birmingham this week – with the MILLS X PRIMARK barbershop being transformed back to the 1920s.
Primark’s flagship retail store gave its men’s department a Peaky Blinders makeover, with the barbershop taking on a post-war gangster’s paradise. The team dressed in tweed waistcoats, penny collar shirts and baker-boy hats – all from the fashion store – while creating looks made popular by the TV series.
Owner Joe Mills explained: “We’ve been transported back to the bygone era and our team really got into character! Our menu was taken over by the Shelby Brothers and we offered the Tommy haircut – an undercut with a short, back and sides – and the Arthur, disconnected undercut with lots of length on top and swept back. Peaky Blinders has been one of the most stylish series to influence men’s fashion on the TV for quite a while and has been perfect for barbers as male clients have been asking for the military-inspired haircuts and got more men interested in historical hairstyles.
“The team got into the spirit and shot their own images based on the TV programme. The week has been a lot of fun and great for the MILLS brand in Birmingham.”
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