Failure, First Impressions & Front Cover Shoots.
Does your shopfront grab the attention of potential clients? Does it captivate consumers and make them want to step through your salon door?
Your shopfront is the first impression of what you’re all about. Your services might be the best in town, but without the right exterior you could be losing clients. Whilst you’re busy building your business from the inside, it’s easy to forget that from the outside, your physical presence says a lot about your brand too.
In our Shopfront Showcase Special, we visit some salons that are maximising their salon fronts and getting their message out there loudly and proudly. Take a look on page 24 and determine the message your shopfront is sending out about you.
Now this is an interesting one! Check out the first of our new series called HOW TO FAIL on page 12. Hairdresser/entrepreneur Phil Smith will be talking to other successful hairdressers about pivotal moments in business that have made them stronger. To kick it off, Phil shares his own story of crushing defeat, immense success and everything in between.
This issue also delivers our third LIGHTS! CAMERA! ACTION! collaboration with Revlon Professional. Thanks go to Mark Leeson as he mentors two more lucky stylists from the Revlon Professional portfolio to create another stunning cover and collection exclusively for Pro Hair. Get the low down on page 40.
Enjoy the read!
