Ensuring your salon is a welcoming and inclusive space that clients feel happy coming into is key, which is why your Front of House must be on point. Front of House has a huge impact on a client’s experience in the salon. It doesn’t matter how comfy your chairs are or how good your coffee is, if your Front of House is not delivering the required support to the rest of the salon team, clients could be put off coming in. Your Front of House is a window into your working world, the eyes into the soul of your salon – those involved are the first people your clients will see and interact with, and they need to be the best at what they do.
In creating that five-star experience, it is essential to mix the wow factor with a bond between Front of House and your clients, elevating their time with you throughout the salon and not just at the front desk. Find out more on how to finesse your Front of House with our Special this month on page 39. And talking of front desks – imagine a Pro Hair Awards trophy proudly sitting on yours! Entries are now open for the Pro Hair Awards 2025 with three extra shiny new categories for you to enter plus a stylish, subterranean new venue for the Live Final. Find out more on page 16.
