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Nashwhite launches new salon with celebrity stylist James Alfie Parr

March 10, 2020

Nashwhite, award-winning salon group has announced the launch of their new grooming salon in Leamington Spa, called Brotherhood.

With the announcement of session stylist and celebrity favourite James Alfie Parr taking on a managerial role at the new salon, it is set to be a huge hit with the local clientele.

Nestled within The Neighbourhood; featuring a street food market, coffee shop, craft beer joint, record store & event space in Leamington Spa, Brotherhood was inspired by traditional premium barbering but driven by high-fashion male hairdressing and favours style and quality when it comes to male grooming.

Part neighbourhood joint, part gentleman’s club, Brotherhood is the ultimate destination for your grooming needs with some brilliant credentials behind it. Here, craft beer and well crafted architectural details meet high-end styling, inspiring playlists and a raft of talent – all served with a relaxed vibe.

Clients can help themselves to a bottle of beer in their lounge area and then sit back in a barber chair for more than just a quick tidy up.

Their service menu is inspired by traditional premium barbering but driven by the high-end male hairdressing needs of today. Barbershop advice and banter are also provided free of charge!

As well as haircuts, the salon offers a range of services including their specialist beard service – the beard tidy with razor, which features a full consultation, an Oway face and beard hydrating cleanser to prepare clients skin and hair, shaping of the clients beard, a fragranced hot towel and cut throat razor ensuring clients are left with a beautifully finished beard, and expert advice from the ‘Bros at Brotherhood’ to keep it that way.

Clients are made to feel totally at home and almost like a ‘brother’ at Brotherhood. Celebrity Session Stylist and Manager of Brotherhood; James Alfie Parr says, “I’m looking forward to working in our cool new space; it’ll be fantastic to be surrounded by other businesses within The Neighbourhood as well as keeping clients looking stylish and on trend when it comes to male grooming and offering the upmost service and banter.” The Brotherhood salon will offer a full range of cutting, colouring, hot shaves, and styling services with bespoke treatments for men, making it the ultimate local destination in Leamington Spa for excellence in trend-led, wearable hair.

Co-Founders of Brotherhood, Rob White and Lee Nash-Jones commented; “We were tired of the battle for Barbers to be the quickest and cheapest in town. That is what led to the creation of Brotherhood. We want to elevate the experience. Go back to the heritage of what male grooming is about. A refined service in a unique environment for the modern day gent. We have spent months researching and testing products so we have the finest to use in The Brotherhood. In the Oway Men range, we have the most sustainable, advanced, forward thinking, premium range available in the world right now.

With the mantra; ‘Brothers, our goal is to help you look and feel good. Let us introduce you to #StyleOverSpeed’ – Brotherhood is set to take the grooming world by storm throughout 2020.

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