Whats Going on

Meet the new #SKPCollective!

June 10, 2019

Last week we got to meet the 12 new digtal-savvy members of this year’s #SKPCollective. The collective is the first of its kind in hairdressing it’s one fundamental goal is to support the stylist and their salon in effectively promoting their skills, business offering and the Schwarzkopf Professional brand via social media.

The new members will receive an experience like no other, with bespoke training focused on social media – how to utilise it effectively, how to present yourself and your business effectively and to put all this training into practice – and content generation opportunities throughout the year from editorial shoots with fashion brands to backstage at the hair industry’s biggest shows.

So who are the twelve talented hairdressers about to embark on this digital journey?


Their success in the pilot team meant five original members were invited to stay on the #SKPcollective, they are:

Dan Mewies, Mewies & Co @danmewieshair

Irfan Sumbul, Choppy Cuts @choppycut10

Matt Surplice, Spring is in the Hair @springisinthehair

Austen Thomson, Austen Thomson Hair @austenthomsonhair

aAlix Maher, Lynda Maher Hair Studios @alixmaher_creativecolour


Joining them for the next twelve months are:

Chris Tranter, Ed & Co @trulycreativemind

Christopher Laird, Hair by Christopher Laird @hairbychristopherlaird

Rebecca Jacques, Bad Apple @rebeccajacqueshair

Mat Watt, Mathew Watt @Mathew_watt

Justin Mackland, Ishoka @justinatishoka

Sam Marais, Urban Hair @sammaraisstylist

Mimi Kobayashi, Billi Currie @stylistmimi


Stay tuned to see how and what the all new #SKPcollective get up to next.