1. TOTAL TREATMENT
A multi-purpose product, suitable for all hair types and textures, HAIRSTORY’s Hair Oil will treat dry, damaged or stressed hair and transform brittle to supple, dull to lustrous, and frizzy to smooth.
2. MINTY FRESH
Fudge Professional Clean Mint Shampoo has a luxuriously rich formula infused with SCALPFRESH technology, which helps to purify the scalp and hair to remove dirt and impurities leaving it feeling squeaky clean.
3. INSTANT REVIVAL
The new Dry Shampoo from Siren Luxury Hair Care instantly revives hair, absorbing moisture, leaving hair feeling citrus fresh and bouncy. Ingenious air pump for easy application, no build up, and still keeps hair feeling soft and fresh.
4. KILLER CURLS
The Diva Pro Styling Micro Stick is an extra-thin wand that allows you to create perfectly formed tight curls or added texture. It has a 10mm barrel and digital temperature control adjustable from 110°C to 210°C.
5. COOL BLONDES
Schwarzkopf Professional has revamped IGORA ROYAL Highlifts with innovative TrueLift Complex and bonding technology for more a powerful lift while strongly neutralising warm undertones for the most bright and clear blonde.
6. DEFINE AND CONQUER
Bumble and Bumble’s Bb.Curl Light Defining Cream is a lightweight version of fan-favourite Curl Defining Cream that’s specifically formulated for fine to medium hair, allowing shaping, styling and defining of curls whilst helping to hydrate and reduce frizz..
7. SUPERIOR SHAVE
ANDIS has unveiled the reSURGE Shaver. Contemporary in design, it is ergonomically and functionally superior, with an easy pivot head that hugs the unique contours of the face. Its high-speed rotary motor powers at 9,900 strokes per minute to glide effortlessly through wet or dry hair.
8. NATURAL REMEDY
Insight’s Restructurizing range is designed to restore and revitalise damaged hair. There are five products in the range; Restructurizing Shampoo, Conditioner, Mask, Spray and Booster, and all are at least 94% naturally derived and certified vegan.
9. TEXTURE TREATS
The ALFAPARF Milano Semi Di Lino Cellula Madre range has been expanded to include three new texture treatments, Smooth Multiplier, Define Multiplier and Thickening Multiplier, that can be fully personalised to suit all hair types and textures, for hair that is instantly four times healthier after just one application.
10. RISE AND SHINE
Wella Professionals has unveiled new in-salon treatment SHINEFINITY, a long-lasting colour glaze with zero lift and zero damage, delivering true-to-tone colour with a silky feel and gorgeous shine.
11. SHAPING UP
Bb.Curl Gel Pomade by Bumble and Bumble is a bouncy, versatile, silicone-free pomade that shapes and styles curls while providing hold, shine, and definition. It works on damp or dry hair to smooth, separate and reduce frizz – all without a flaky finish.