Check out more of Luke’s hair happenings at @lukebensoncreative and @lukebensonsalon
Over the King’s Birthday weekend, I was invited back to Sydney by the Keune Australia team to do a Masterclass for 600 people at their yearly Keune event. I had 12 models, hired a Sydney-based stylist, and had the best time creating my interpretation of 90s inspiration paired with Westwood influences. Then they had one hell of a 90s-themed party to cap it all off! Having just four days in Australia is pretty mad, but it was worth every minute!
This was a real ‘proud-friend moment’ for me! Over the years, Tom Grennan has become more of a friend than a client, so to see him headline Radio 1’s Big Weekend in Liverpool was unreal. He absolutely smashed it! We are both still vibing with the curly mullet shape on him, and it’s something I get a lot of requests for actually. But, with this being an energetic stage performance, we wanted to compress the shape more than usual as we knew the hair would expand a lot on stage. This meant prep was absolutely key!
You may have seen the product teaser in the last issue, but Keune has recently redesigned and relaunched its Care range, and I was honoured to be asked to lead the campaign. It was my third one for the brand, and it is always a super proud moment for me. Taking far more influence from skincare and beauty imagery, we wanted to showcase a fresh and clean direction of healthy-haired models to really let the products sing. The whole shoot was perfect from start to finish! What’s great about being the hair lead is that you can work with the whole creative team in the build-up, especially in things like castings and PPMs. This means you can really get the results you were aiming for.
We recently shot the new ‘Vodafone a Friend’ campaign in an amazing location house in London. Usually, these campaigns just feature Roman Kemp, so it was great fun to have Pete Wicks and Vicky Pattison involved on this one too. It’s always a great job to work on, and the sun was out, which always helps!
I spent 12 days in Atlanta with the Keune North America team to help redesign all the education that will be taught over there. They are such an amazing team, and they really deserve this new direction and attention. I will be returning each year to progress this with them, and I can’t wait to see them all grow! I then spent my last two days there doing my ‘Live Photoshoot’ course. Here, I showed the audience everything that happens during a photoshoot, from the prep day and the shoot day to the interaction with photographers, make-up artists and stylists. It was a long but rewarding 12 days, so thank you Keune NA!
