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Love Without Limits | Keune

June 06, 2023

In honour of Pride month, Keune Haircosmetics has launched an exciting, exclusive Pride edition of its innovative Lumi Coat Supreme Cream. The brand will donate £1.00 from every sale to Switchboard, the UK’s national LGBTQIA+ helpline.

Inspired by the Pride rainbow colours, the deeply nourishing premium cream is designed to leave hair feeling soft and glossy. The cream will be available in a colourful box and matching bottle for a limited time only.

Established in 1974, Switchboard provides a one-stop listening service for LGBTQIA+ people on the phone, by email and through Instant Messaging. To date, it has received more than four million calls. The charity offers guidance and support on subjects ranging from sexuality, gender, identity, isolation and mental health.

Darren Potter, General Manager of Keune UK, states: “At Keune, we strongly believe in building a community that celebrates diversity and embraces the fundamental human rights of every individual. We are all very proud to introduce the limited-edition Pride packaging on our Lumi Coat Supreme Cream and to help support the fantastic work that Switchboard does.”

In addition, Keune global will donate a part of the profits from the sale of this limited-edition product to the Hivos Free to be Me campaign, directly supporting the LGBTQIA+ community in the fight for freedom and equality.


  1. Simply apply onto clean, damp hair, starting from the middle right down to the ends.
  2. Activate with a blow-dry. For curly hair, use a diffuser.
  3. For best results, style as desired with Keune products.

To support the launch of the limited-edition product, Keune’s Global Colour Ambassador, Daniel Yap, has celebrated the rainbow with a series of spectacular hair art creations.

Watch the full video below:

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