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Love is in the Hair…

February 08, 2023

Whether your clients are planning a glitzy Galentine’s party or a romantic V-day dinner for two, this Valentine’s Day is all about sexy blowouts and big, beautiful style. We caught up with Bruno Marc Giamattei, JOICO European Creative Director, on how to wow your clients this Valentine’s Day… 

A Weekend Away…

Romance looks different to all of us, but when you’ve booked a weekend away, you really want hair that lasts the full 48 hours. For day one, we suggest hair down; whether your natural texture is curls and waves or poker straight, prep for results that last with JOICO Dream Blow Out. 

For day 2, get things started with a dash of JOICO Weekend Hair Dry Shampoo. Packed with oil-absorbing ingredients and volume boosters, it leaves hair looking fresh and smelling amazing. If you want a more manageable look, try an ‘I woke up like this’ tousled hair up. Simply massage JOICO RiseUp Powder Spray at the roots for instant volume, then grab your favourite scrunchie and twist your hair up into a top knot. Pull out a couple of pieces at the front and you’re ready for a day of exploring the city. 

Galentines Night…

Celebrate with your besties whilst looking and feeling great – even if it only took you five minutes to get ready! For quick fixes, Weekend Hair is an instant style reviver and RiseUp gives you immediate oomph in a hurry – but if you’re planning a full-on night of cocktails and dancing, then the JOICO Humidity Blocker + Finishing Spray is a lifesaver. Think of it as a 24-hour shine shield that will keep your style locked in; just spritz it on and feel free to dance as long as you like.

Dinner for two…

Date hair is designed to show off who you are. For some that means soft, silky, touchable hair – use JOICO Dream Blow Out, a thermal protection créme that delivers shine and volume – but for others, it means playing with trends. This could be a big, beautiful 60s style blowout that’s been backcombed for voluminous height. If you’re a fan of vintage hair, then RiseUp offers the ultimate dose of volume and texture. Just massage in a few puffs right at the roots and you are good to go! Of course, for many of us, date night is about effortless, easy fixes, such as a quick boho side braid, whimsical waves or a timeless low bun at the nape. 

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