JOICO is excited to announce that colourist and social media influencer Larisa Love is to become a brand ambassador across all of its care, styling and colour lines.
The exclusive collaborative will see Larisa creating new and fresh content, colour techniques and formulas for the brand, plus collaborating on education curriculums and shows. Her talents will also be tapped into to help the brand develop new products.
Larisa, from L.A. is known for her bold fashion colour looks and has a special brand of creativity that JOICO identify with.
“When I’m looking for companies and brands to partner with I look for authenticity, and not just in the products but the people behind it all. That’s why I fell in love with JOICO. They put so much passion into everything they do with clients and stylists in mind. My clients love the healthy and shiny results. I’m really excited to start this next step in my journey,” says Larisa.