During lockdown, stylists have taken to social more than ever before in a bid to keep their creativity flowing, and to share their skills through video tutorials, live interviews and at-home hair hacks.
As well as sharing his own hair knowledge, branding and social expert Ky Wilson has been letting in on how he creates his signature slick content for his social channels, and why this matters to make posts so much more engaging.
Powered by BaByliss PRO, this four-part mini-series ‘Content Creation with Ky Wilson’ covers the basics from getting started and planning posts, to how to use lighting and other kit. Ky shows how to take the basic at-home production quality to the next level, and more importantly, how to apply this to the needs of a hairdresser.
Ky Wilson says, “On average it takes less than two seconds for someone to scroll past a video on social that they’re not interested in, which is less than the attention span of a goldfish. This new series is designed to show you how to make your content more interesting, visually appealing, and ultimately more engaging.”
Check out the series on Instagram @babylissprouk