With re-usable water bottles and coffee cups a growing responsible norm, consumers need to continue the momentum for a behavioural change when it comes to the issue of single use plastics. AUTHENTIC BEAUTY CONCEPT believes that refilling can, and should be part of our every day practises and, after a successful pilot phase, can now offer a new generation of the Refill Bar – a refill system that helps to create a more circular economy – benefitting the environment, the client and the salon.
The brand’s new version of the Refill Bar has options for a smaller unit to provide a more flexible approach, suitable for even more salons. This unique service and retail approach is a clear way to upgrade a salon when it comes to sustainability, setting it apart as the destination for eco-friendly, premium refill, whilst growing client loyalty and meeting the needs of consumers making more conscious lifestyle choices.
HOW DOES THE REFILL BAR WORK?
The idea is simple – bring your bottle back and #doyourbit for the environment. After an expert consultation, salon clients will receive their prescribed AUTHENTIC BEAUTY CONCEPT product(s) in a 250ml retail bottle made from 90% Post-Consumer Recycled (PCR) plastic. The bottles also come with Forest Film labels (the first wood-based film label material in the market, certified by ISCC*). Once they’ve used it all up, the bottle doesn’t go into the bin, or even the recycling –instead, it’s brought back to the salon to be refilled and the cycle starts again #everyrefillcounts.
“Authenticity, honesty and transparency are part of our core DNA. We are COMMITTED to contributing to a circular economy and being MINDFUL of our footprint, continuously working on our packaging, ingredients and social impact – because we truly CARE about our beautiful planet.”
WHAT ARE THE FACTS?
The AUTHENTIC BEAUTY CONCEPT Refill Bar not only looks beautiful with its simple and minimalistic design, but it also uses recyclable 5L bottles made from 50% PCR plastic with reusable pumps and recyclable Forest Film labels. Each 250ml retail bottle can also be reused at least five times, generating a saving of 83% less plastic**.
TO LEARN MORE ABOUT THE REFILL BAR, THE BRAND AND THE PRODUCTS VISIT WWW.RDR.LINK/HL021
