Whats Going on

JOICO partners with Lady Gaga’s hairstylist Frederic Aspiras

January 17, 2019

Already nominated for the industry’s top prizes – SAG Awards, The Golden Globes and the Oscars – Lady Gaga’s star is shining brighter than ever, which means her iconic looks on the red-carpet and upcoming Las Vegas residency will be in the spotlight.

Those looks come from her personal team who make up ‘The Haus of Gaga’ and Frederic Aspiras is the one to watch for her hairstyles and colour makeovers. (You saw her hair match her lilac dress at the Golden Globes right?)

It has now been announced that Frederic Aspiras will be entering into an exclusive partnership with JOICO for hair colour, care and styling, which means JOICO will be right there beside Aspiras, making sure he has one of the best names in healthy hair care and colour on hand for his celebrity clients.

With his countless examples of supreme-Gaga hair, Aspiras needed colour that could keep the hair shiny and healthy looking, as well as care and styling that he could count on to help him battle the struggles faced in performing his styling and colouring works of art. He needed products that treat and colour wigs to maintain their quality and condition. Whether high fashion editorial or commercially chic, Aspiras will be bringing high-style and glamorous looks throughout Lady Gaga’s 2019 appearances, red-carpet events, and tours.

What’s more, through his partnership with JOICO Apiras will be bringing audiences monthly how-to’s and colour formulas on Gaga’s style and colour looks, that are perfect for you to watch and learn from to recreate the looks yourselves.

“Partnering with Frederic will be amazing during a pivotal moment in both his and Lady Gaga’s careers. There is so much talent they will be sharing with the world this upcoming year – we’re thrilled to be a part of it,” exclaims Valerie Robinett, JOICO Senior Director for Digital Marketing and Communications. “As a key member of “The Haus of Gaga”, Frederic has been instrumental in bringing to life the iconic looks Lady Gaga has come to be known for and as the first name in healthy hair the “joi-ful” brand will be right there as the foundation for those hair creations.”