Product Spotlights

JOICO Damage Defy | Product Spotlight

June 16, 2022

Help your clients protect what they love this summer with Joico Damage Defy…

Ready to protect from the damage that can be caused by the ravaging effects of UV exposure, environmental pollution and, of course, heat styling, is your clients’ summer saviour: JOICO Damage Defy.

The damage limiting summer haircare regime includes the bond strengthening duo of Defy Damage Protective Shampoo and Protective Conditioner along with Defy Damage Protective Masque, which replenishes hair without weighing it down, protecting from heat styling and leaving hair looking soft and shiny.

Auto Draft 751


The daytime hair protection routine is completed with Defy Damage Protective Shield which prevents against colour fade, heat styling, UV and environmental damage.

Damage limitation continues throughout the day and into the evening with Defy Damage Sleepover to nourish hair while sleeping, working through the night to fortify bonds to deliver softer, shinier and visibly healthier looking hair by morning.

Defy Damage is powered by SmartRelease Technology. Unique to JOICO, this one-of-a-kind delivery system packs a punch with triple powered, healthy hair ingredients: Keratin and Arginine penetrate the hair to repair damaged sites and strengthen hair and Rosehip Oil adds softness and shine to the cuticle layer, – inside an invisible liposome.

This delivery system offers continuous release to the hair – to help repair, strengthen, and protect hair from the cumulative effects of daily styling and wear.

Find out more here