Session stylist and entrepreneur Joe Mills has opened his first pop-up barbershop in Notting Hill. Based in the basement of one of West London’s finest clothes emporiums, Woodhouse, 189 Westbourne Grove, this is the first time Joe and Co has ventured outside of Soho.
The barbershop will be open from 1st August for six months, from Wednesday to Saturday 10am-6pm and Sunday 12-5pm, with one of the top barbers from the Soho store on hand for all hair and grooming needs. The barbershop will also be offering the Baxters of California range of products complete with style advice for all visiting clients.
“This is the first time we have taken the Joe and Co brand outside of its Soho home, where we have been offering haircuts and beard grooming to our clients for more than 12 years. Working in collaboration with an amazing fashion store means we can offer fashion and style in one place. So, we are excited to see what the future holds and meet some new clients in west London who are looking for on-trend styling in a fashion-led environment.”
Joe is one of the most recognised and respected barbers in the hairdressing industry, nominated for GQ Barber of the Year and most recently, the Joe and Co barbershop has been nominated for Male Grooming Salon of the Year at the British Hairdressing Business Awards. Joe has also opened his latest venture, MILLS, in Primark Birmingham and Manchester stores.
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