Before you even think about sharing images of your clients or models, make sure you have achieved your very best work. No amount of trickery will hide poor colour matches, obvious seams or generally poor application skills. To ensure the images you share reflect positively on you and your work, you must be working at the top of your game.
While your client may go on to wear their hair up or in a variety of different styles, hair should always be worn down for the purpose of an image. This will ensure every inch is visible from root to tip. Remember, you want to showcase how natural the hair looks in its entire length, both in terms of colour match and seamless application.
Lighting is everything when it comes to creating an effective image of your extensions work. Natural light is always best for showcasing extensions, so either find a spot in your salon which is dowsed in natural light or take the image outside. However, be sure to avoid direct sunlight as this can distort colour results. Also, avoid using a flash as this can often bleach out your excellent colour match. Most importantly, do not use a filter! People have wised up to this now, so the obvious use of filters will work against you and potentially undermine your reputation as a great extensionist.
While it’s tempting to create a visual masterpiece, remember to make the hair the focus. The best way to do this is by avoiding busy backgrounds that may distract from your hair colour or application expertise.
Remember, the point of these images is to show how amazing your extensions work is, so make sure you show off the hair from every angle – front, back and sides! This will allow potential clients to see just how fabulous the results will be.
To encourage clients to understand what different applications look like, I recommend showing off the variety of your skills and placement. You should also strive to continuously educate them about good placement and the importance of caring for the hair.
