Set in the penthouse of The May Fair Hotel, HairFlair recently launched its new Waveformers collection and limited edition ‘Bright as a Star’ hair accessories and Softhood with a luxe pampering sessions for journalists, celebrities and influencers.
Guests were invited to the Schiaparelli Suite to choose from a curl menu, and while their hair set into shape they enjoyed a variety of ritual treatments from gel nails, vegan glitter waxing, eyelash extensions, make-up, tarot reading, sleep therapy, million dollar facials and more.
HairFlair also showcased their rebranding including a new logo, website and packaging as well as beautiful model imagery and videos art directed by Marie Claire’s Lisa Oxenham. New Waveformers work on the same principle of setting hair from damp to dry creating amazing hold, but with a looser result. The tools were used at the Julien Macdonald London Fashion Week Show S/S20 by hairdressers Karine Jackson and Ken Paves who created a glamorous yet modern take on the bouffant.
Guests were also introduced to new Styleformers by HairFlair, a range of four styling products designed to be cocktailed to enhance and nourish curls and waves while optimising their staying power.
Speaking after the event, Alexandra Malet, CEO of HairFlair said: “HairFlair was thrilled to host the press event at The May Fair Hotel in London – the perfect glamorous location for the relaunch of the brand and our fabulous products to the international press and influencers who, I am happy to confirm, loved the results. As an original Indie Brand, HairFlair is proud to be an inclusive, consumer orientated and focused brand for hair tools and products that really do care for your hair. I am extremely proud of our team who strive everyday to bring our products to both the consumer and the professional stylist to style hair kindly.”