ghd launches ink on pink for Breast Cancer Now

July 30, 2019

ghd launched its pink campaign for 2019 in support of Breast Cancer Now last week at LABS House in London, with an informative, emotional, yet ‘oh-so-instagrammable’ event.

Ink on Pink, the name of this years’ styler collection with its floral tattoo design covering the light pink barrel, came from an artistic partnership between ghd and Chicago-based mastectomy tattoo artist David Allen. David uses his signature floral tattoo creations to transform and build back self-esteem for women affected by breast cancer. David’s artwork evokes a fierce sense of femininity and becomes much more than just a tattoo but a powerful statement of self-love and renewed confidence, symbolising both life and rebirth.

Bringing the campaign to life and capturing the beauty of the ink work is Grace Lombardo, who is the muse of the ghd ink on pink campaign. Grace worked with David following her own breast cancer treatment and her mastectomy tattoo has allowed her to recapture the femininity that cancer began to steal away.

At the event David and Grace were joined by Alice-May Purkiss, a model for the ghd pink 2019 campaign and Rachel Rawson, Senior Clinical Nurse Specialist at Breast Cancer Now for a panel discussion about what this campaign truly means to both the cancer survivors, David himself, and Breast Cancer Now as a charity that has been receiving donations from ghd for 15 years. 

The event also had an exhibition space featuring more of David’s work with ghd, a hair styling space to try out the new stylers, and a temporary tattoo space so all of the guests could go home with their own floral design.

“The connection with ghd and this partnership makes sense. When I work with my clients, it takes time, we build back their confidence together and these incredible women open up to me. Much like that time you spend with your hair stylist, that intimacy and power of transformation is akin to one another,” said David.

Have a flick through our carousel below to see images of the stunning event. For more information and to become a stockist, contact your ghd account manager or call 01924 423400.