Business Trends

Get the Summer Look | Johanna Cree-Brown

July 06, 2023

As clients head on holiday, nights out and special occasions, they want something beautiful to keep them cool on balmy summer nights.

We caught up with Johanna Cree-Brown, who worked on the SS23 Mithridate show for L’Oréal Professionnel. Perfect for the summer months, the show celebrated the delicate balance between romance, independence and self-preservation, with hair looks that encouraged self-confidence to empower men and women.

Johanna says: “The inspiration for the hair was etherealism meets futurism – graphic plaited buns with ethereal, soft tendrils.”

Here are Johanna’s steps for creating this beautifully textured summer look:

  1. Brush the hair through with L’Oréal Professionnel Full Volume Mousse.
  2. Brush the back section up and secure in a high ponytail.
  3. Divide into four sections, apply L’Oréal Professionnel Curl Expression Cream Gelée and plait the lengths.
  4. Wrap these around the base elastic and secure, leaving the plaited lengths at the back.
  5. Brush the front sections to each side and tong in some waves and tendrils.
  6. Take little sections and push the hair back up the length to give more texture around the face, before finishing with L’Oréal Professionnel Infinium Soft spray.

Top Tip: Always have a selection of wefts in various hair colours ready for situations when a model’s own hair may not be long enough. Try using L’Oréal Professionnel Full Volume Mousse to get control in the hair, this has a clean formula and leaves no residue.

 For related articles, click here