Get Fit for a Good Cause: Walk for Hairdressers

January 22, 2021

L’Oréal Professional Products Division invites all UK and Irish Hairdressers to embark and unite on a 100,000-mile journey of four laps around the world in solidarity

Hairdressers have been invited to take part in a collective walking challenge starting from Tuesday 19th January to not only fuel exercise for the mind, but also exercise for the benefit of all.    

From 19th January through to 12th February, Walk For Hairdressers brings the hairdressing community together remotely to collectively travel around the world as part of daily exercise routines, whatever form that may take – walking, running, biking or even at-home workouts – and respecting all Government guidelines.    

Powered by technology, L’Oréal Professional Products Division has launched a mission on the My Virtual Mission website and app – – where each participant signs-up to “join” the mission.  The app records each person’s progress, which can be viewed on the world map, and adds to the total miles achieved.  The virtual mission will start in Birmingham and end in Cardiff, via the entire world!

L’Oréal Professional Products continues to be committed to the Hairdressing Industry, especially during these unprecedented circumstances, and as part of the Walk For Hairdressers initiative, the division will donate £10,000 to the Hair & Beauty Charity and Look Good Feel Better Ireland*.

How to Participate:

  1. Visit the mission page by clicking the link –

Or use link above & search “Walk for hairdressers”

  1. Enter mission code = 100000 & click the “Join” button
  2. Continue on to register your account
  3. Install the My Virtual Mission mobile app onto your mobile device. You can search for the My Virtual Mission app in the App Store and Play Store and log in with your email and password
  4. Log each of your distances into your mission page or smartphone app. to track your progress which will be added to the total miles
  5. Post your participation and progress on social media with #walkforhairdressers #supportyourlocalsalon #wecareformorethanhair @lorealpro @hbcharity @lookgoodfeelbetterireland

The first 1250 people to sign up to take part in the challenge will be able to register for free (LPPD are covering the cost).  Thereafter, participants will have to pay £4 per person to the app to register on the mission. 

*Join our Walk for Hairdressers mission between 19.01.2021 & 12.02.2021 and we will donate £5000 to Hair and Beauty Charity & €5,000 to Look Good Feel Better. Please see full T&Cs (UK) and (ROI). Promoter: L’Oréal (U.K.) Limited. Hair and Beauty Charity, registered charity no. 1166298 (UK). Look Good Feel Better, registered charity no. 20081379 (ROI)”