Fudge Professional recently hosted an event for its new styling range relaunch. On the night guests were treated to 15 minutes of fame styling sessions with Fudge Global Brand Ambassador Jonathan Andrew was on hand to talk the ranges restyle and the four new products: Blow Dry Aqua Primer, Aqua Shine Serum, Curl Revolution Mist and Matte Hed Mouldable.
The venue also features a social media photo booth space with the brand campaigns tagline #FudgeTheRules – the perfect opportunity for guests to create their own content.
A Spin2Win Wheel game offered exclusive prizes such as hair colour appointments with Tracey Hayes, styling appointments with Jonathan Andrew, products and more. The vibe was set with Sink the Pink on the decks and Metal Morphosis providing ear piercings. The spirit of the launch totally embodied Fudge Professional’s cool but edgy brand personality.
“The relaunched Style collection makes navigating the range more logical; hold factors are simplified from 1 to 10 on the packs, cult favourites like Shaper are now in easy salon friendly flip-open lids and latest innovations feature high performance properties, innovative textures and ground-breaking ingredients,” commented Fudge Professional Global Brand Ambassador Jonathan Andrew.