Recent research illustrates that over 85% of clients currently undertake some sort of colour treatment when visiting their local salon.
With this is mind, is it more important than ever for colourists to successfully market their range of services. Do you prefer working on balayage, or beautiful blondes? Fashion-focused tones or brights and vivids? Whatever your niche expertise or favourite trend, follow these tips to ensure your colour services appeal to everyone…
CONSIDER EVERYONE
- ‘With clients of all ages and genders opting for colour, make sure you are considering everyone. Don’t target a specific market or group, branch out where possible. Although you may have a niche, consider the other colour services that are popular within your local area and market.’
PROVIDE COLOUR OPTIONS:
- ‘In the colour world, the options are endless. There are a variety of techniques and services which will allow you to offer your skills to a wider market. From full-block colour applications to subtle highlights, from gents to glossing treatment – provide different colour options to cover a wider clientele.’
SHOWCASE THE VARIETY OF YOUR WORK
- ‘Constantly sharing your work highlights the range of incredible hair you can produce. Although you may have a niche, it is vital that you share a variety of your style transformations, exaggerating the breadth of different looks and creations available.’
CREATE AN INFORMATIVE SERVICE LIST
- ‘In order for clients to fully understand what each service entails, you must create a detailed and informative service list. Ensure the list itemises individual services on offer, as well as the corresponding, up-to-date prices.’
MARKET CORRECTLY
- ‘When it comes to marketing your colour services, you must be very tactical. With treatments that are open to everyone for example, it is crucial that your promotions and advertising reach the widest viewership possible. Wherever you decide to market, ensure that the target audience is applicable to your end goal.’
