According to Zoë, caring for hair is the combined responsibility of both hairdresser and client. “Ensuring your client’s hair stays healthy is a two-way partnership, even if most clients have forgotten all about it during the summer months. As the hair expert, you need to think about the longevity of their hair when colouring it, not just how it looks when they leave the salon.”
Zoey offers her top tips for getting hair back into tip-top condition during this change of season:
Invite clients into the salon at least a week before their colour appointment to buy a treatment. A glistening blonde is only as good as the canvas you are working on, so if you want longevity and tone, make sure they regularly apply a deep conditioning mask.
There’s plenty of time to introduce new trends for AW23, so when clients return from holiday, tease a new trend rather than offering a full-on transformation.
Clients will want to hold onto their summer tan for as long as they can, so consider this change in their skin tone. Introduce a few face frames to make the skin look less red or to make the eyes pop. Our job is to ensure the client has the most beautiful blonde, even if it’s not on trend. Looking fantastic will ensure clients think they are on trend, even if they’re not.
Check out the ‘Hands On’ Masterclass with Zoë Irwin, who is ready to share her Autumn/Winter Matrix Colour Trend Report featuring Celebrity Balayage techniques on 18 September. For more information click here
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