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ELEVEN comes to the UK

May 23, 2019

The hair industry loves a party and this week was no different when the industry press and hair celebrities gathered together for the UK launch of ELEVEN. Errol Douglas, Karine Jackson, Lisa Shepherd, Patrick Wilson, Nick Irwin and the FAME team and more all headed to the Hunter Collective in Farringdon, London to support Aussie photographer Andrew O’Toole and four times Australian Hairdresser of the Year Joey Scandizzo whose range is launching here in July.


Jo Robertson interviewed Andrew and Joey and brought their story to life for the packed room, working their way across from Australasia this is the 28th country of launch and according to Joey, the appealing price point, simplicity of range and story and the efficacy combined has given hairdressers in their millions ELEVEN great reasons to sign up!

Haircare doesn’t need to be complicated, it just needs to work.” says Joey Scandizzo.


ELEVEN product names tell you what they do, making it easy to pick the right one. While the range is simple to use, the brand’s YouTube also show how to make the most of each product.

Effective products come from effective ingredients and that’s why the range contains:

  • Avocado Oil
  • Organic Cucumber
  • Hydrolysed Soy Protein
  • Hydrolysed Wheat Protein
  • Papaya Extract
  • Australian Macadamia Nut Oil
  • Silk Amino Acids
  • Coconut Oil
  • Shea Butter
  • Argan Oil

With PETA approval, recyclable packaging and paraben free formula, what’s not to love?!