The four day event had an action packed itinerary, including look and learn seminars, educational events, creative photoshoots and of course some partying.
Hosted by Electric London Founder and International Creative Director Mark Woolley, the summit took place in the renovated barn that is the future Electric HQ. On arrival in sunny Brighton guests were invited to a late afternoon soiree to meet one another before the events got into full swing. The first day was an Electric London shoot day, while the second was all about the Electric Summer Sessions party – a one day festival with hundreds of hairdressers, journalists and industry influencers all in attendance.
On the third day the Electric team present the trends for this season and how to translate them back in the salon while the final day was an up close and personal seminar with DJ Muldoon, Mark and the Electric London Artistic Team.
Mark Woolley commented on the summit: “Over the past ten years Electric London has become a global business brand; this Global Summit was the ideal time to invite our growing family in the USA and Canada to experience Electric London in its own home. We worked hard to develop an itinerary that really gave our guests a feel for the Electric Family, pushed their creativity, inspired them to share our philosophy with their own team when they returned home, and of course, experience the great British lifestyle. At Electric London we’re building something special; we are exciting, innovative, British, independent and authentic, so to be able to share this with our Electric Family across the world was truly great.”