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Effortless Waves with Goldwell’s NEW Wave Revolution

April 28, 2021

GOLDWELL unveils NUWAVE, a breakthrough service creating semi-permanent waves while beautifying the hair.

Effortless waves, while an absolute summer go-to, are more than just a trend. The textured beachy look has become a staple for stylists and trend setters. GOLDWELL’s incredible new innovation in texture and shape change, NUWAVE promises to be a revolution.

NUWAVE is the first semi-permanent shape-change service Bouncy wave for effortless waves with a smart process control. Thanks to a new generation of technology, perfect wavy styles last up to 3 months and gradually fade out of the hair. Be it classic beach waves, bouncy voluminous waves, loose and sexy waves or messy textured waves, you can enjoy total freedom of styling. And the best news of all? The hair will feel as good as it looks.

To reinvent waves, GOLDWELL first of all had to reinvent the technology. The new SMART CONTROL BOND SYSTEM ensures that when waves reach the desired shape, the process stops. The new generation of technology is even suitable for highly damaged and bleached hair.* For hair that doesn’t only look good – but feels good too. *when used in combination with GOLDWELL SYSTEM PROTECTOR

Effortless Waves with Goldwell's NEW Wave Revolution 1

Introducing a new salon service, means an incremental revenue opportunity #Wavyhair is the hair fashion. Have all the business benefits of the moment with more than 5.4M tags on Instagram. With more and more clients asking for wavy hair that is flexible to change up their look, this new service allows you to meet the demand.

NUWAVE is a service and can help to increase your client re-booking rate in the salon. Develop your skillset as a stylist via innovation education through exclusive seminars, the Goldwell YouTube channel and Education Plus App for additional learning. Easy to apply by any team member, suitable for all stylist levels.

Make Waves, Have Fun

NUAVE is not only a new way of creating waves, it’s also a new way of working with tools. Goldwell breaks away from conventional wrapping techniques, with their new fun tools dedicated to supporting stylists creativity. The possibilities are endless and services will be faster and easier.

www.goldwell.co.uk @goldwelluk #nuwave
For more info on NUWAVE head to: www.rdr.link/HZ005