This March marks B Corp Month, a celebration of companies shaping a more inclusive, equitable and regenerative economy. Easydry, the first disposable towel company to achieve B Corp Certification in 2022, stands proudly amongst these. trailblazers, reaffirming its commitment to sustainability, transparency and social responsibility.
As part of the B Lab Ireland community, Easydry joins nearly 10,000 companies and 1 million employees worldwide, all united in their mission to drive meaningful change. Anne Butterly, CEO and Founder of Easydry, reflects:
“I was driven to secure B Corp certification for Easydry due to my profound belief in sustainability from the outset of our journey. My goal was to establish a company that excelled not just commercially but also stood firm on ethical grounds, prioritising environmental care and social responsibility. Attaining B Corp status acknowledged Easydry’s enduring commitment to these ideals, highlighting our role as pioneers in both the disposable towel sector and the wider business community.”
Salon software solutions brand, Phorest, recently took sustainability to heart with a hands-on corporate event at the Dunsany Nature Reserve in County Meath, Ireland. In partnership with Irish Trees, the team dug deep – both literally and figuratively – to expand the Phorest Forest, a growing initiative that plants a tree for every salon joining the Phorest family.
The event celebrated Phorest’s commitment to sustainability, biodiversity and climate action. Phorest team members joined forces to plant trees, tour the stunning reserve, enjoy a picnic in the great outdoors and participate in a lively scavenger hunt. Phorest founder, Ronan Perceval, and UK & Ireland Country Manager, Luke Doolin, led the charge, shovels in hand, as they added new saplings to the forest, showcasing their handson approach to environmental stewardship.
More information about the Phorest Forest initiative.
Launching this month, The Great British Beauty Clean Up is a first of its kind collaboration between retailers and brands designed to significantly reduce the amount of waste created by the beauty industry. As part of the British Beauty Council’s Sustainable Beauty Coalition, the initiative aims to push new boundaries to collaboratively tackle beauty industry waste head on. The Great British Beauty Clean Up will officially launch during Waste Week (3rd–9th March), aligning with Global Recycling Day (18th March) and the United Nations International Day of Zero Waste (30th March) later in the month. The initiative will focus on increasing industry and consumer awareness and adoption of reuse and refill systems. It is also set to increase recycling rates of beauty empties through spotlighting take-back schemes and household recycling where available.
The Sustainable Beauty Coalition is urging all beauty brands and businesses operating in the UK to get involved. Register your interest and download the toolkit.
