Product Spotlights

Bossing the Gloss with PureTone

April 26, 2023

Check out this ammonia free, dual action colour.

ASP Expert Haircare introduces PureTone, a unique colour concept that offers permanent or tone-on-tone effects, depending on the application technique. PureTone features GPS-TECnology, a dual action formula that precisely directs colour to the optimum location in the cortex of the hair shaft when tone-on-tone is desired, or deep within the hair shaft for permanent, long-lasting results. It come in 35 intermixable shades, including 10 toners. With an ultra-shine formula containing Shea Butter and Argan Oil, this line is more than 90% naturally derived, vegan and ammonia free.


To achieve super glossy, healthy-looking hair with radiant and long-lasting results, Pure Tone should be applied onto dry hair. With this technique, a cream or liquid activator can be used for the following benefits:

Cream Activator:

●Smooth, creamy, workable consistency.

●Full head colour.

●Up to 100% white coverage.

●Root stretches/taps.

●Technical applications.

Liquid Activator:

●Gel-like, light workable consistency.

●Quick application on all hair lengths.

●Up to 70% white hair blending.


To achieve super glossy, radiant results that gradually fade, PureTone is to be applied to clean, towel-dried hair. Cream or liquid activators can also be used with the following benefit:

Cream Activator:

●Full head colour.

●Root stretches/taps.

●Technical toning applications.

●Up to 50% white hair blending.

Liquid Activator:

●Quick application.



●Up to 30% white hair blending.


This is a high gloss treatment, containing no colour, which can be applied to dry or clean, towel-dried hair. Mix with a chosen activator for the ultimate gloss treatment, or mix with other shades to dilute any PureTone shade.


A collection of 10 toners for stunning shimmering effects which are perfect for glossing, glazing and tonal correction.These can be applied to clean, towel-dried pre- lightened or natural blonde hair. This can be used with any cream or liquid activator. PureTone is free from: silicone, sulphates, alcohol, paraben, wax and mineral oil, making it kinder to hair.


We have one full range of PureTone, worth over £200, to give to one lucky reader. To get your hands on the full range click here